A marketplace for
health insurance where individuals, families and small businesses can learn about their
plan options; compare plans based on costs, benefits and other important features; apply for and receive financial help with
premiums and
cost sharing based on income; and choose a
plan and enroll in coverage. Also known as an "Exchange". The Marketplace is run by the state in some states and by the federal government in others. In some states, the Marketplace also helps eligible consumers enroll in other programs, including Medicaid and the Children’s Health Insurance Program (CHIP). Available online, by phone, and in-person.